Our privacy policy in plain terms

Privacy Policy Effective Date: October 18, 2026 Last Updated: October 18, 2026 1. Introduction The Exit Key ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and disclose information when you visit theexitkey.com, submit an inquiry, or communicate with us about connecting with a business broker. The Exit Key helps business owners explore connections with independent business brokers who may be suited to their businesses, industries, and goals. The Exit Key is a matching service and is not itself a business brokerage. 2. Information We Collect Depending on how you interact with our website, we may collect the following information: Contact information Name Email address Telephone number Business location Business information Business name, if provided Industry or type of business Approximate annual revenue General information about your business and potential sale Anticipated sale timeline Whether you are currently working with a business broker Other information you voluntarily provide in an inquiry or conversation Technical information When you visit our website, certain information may be collected automatically by our website hosting provider or other technologies we use. This may include your IP address, browser type, device information, pages visited, and general website usage information. Communications We may retain information you provide through forms, emails, telephone conversations, and other communications with us. Please do not submit confidential financial documents, account credentials, or other highly sensitive information through our general inquiry form. 3. How We Use Your Information We may use the information we collect to: Respond to your inquiries and contact you about your business. Understand your goals and determine which types of business brokers may be appropriate for your situation. Facilitate introductions or connections between you and independent business brokers. Share relevant information with brokers when necessary to facilitate a requested connection. Communicate with you about our services and your inquiry. Operate, maintain, and improve our website and services. Protect against fraud, misuse, security issues, and unlawful activity. Comply with applicable legal obligations. We do not represent that a particular broker will be available, accept your business, or complete a transaction. 4. Sharing Your Information We may share information in the following circumstances: Independent business brokers If we identify a potential broker match, we may share relevant information about you and your business with that broker to evaluate suitability and facilitate an introduction. The information shared will depend on the circumstances and the nature of the proposed connection. Where appropriate, we will seek your permission before sharing identifying or detailed business information with a potential broker. Service providers We may share information with service providers who help operate our website, process inquiries, manage communications, maintain security, or provide other business services. These providers may access information only as necessary to perform their services, subject to applicable obligations. Legal and safety purposes We may disclose information when reasonably necessary to comply with law, respond to valid legal requests, protect our rights, investigate suspected misconduct, or protect the safety of individuals. Business transfers Information may be transferred as part of a merger, acquisition, financing, reorganization, or sale of all or part of our business, subject to applicable law. We do not sell personal information for money. Any use of advertising technologies, analytics, or data sharing that is legally considered a sale, sharing, or targeted advertising under applicable privacy laws will be handled in accordance with those laws and any required notices or choices. 5. Communications If you submit an inquiry, we may contact you using the contact information you provide to respond to your request, ask follow-up questions, and discuss potential broker connections. We may contact you by email or telephone. We will obtain any consent required by applicable law before sending marketing messages or making calls or sending text messages that require additional consent. You may ask us to stop nonessential communications at any time. Requests related to a specific inquiry may still receive necessary administrative responses. 6. Cookies and Website Technologies Our website or its service providers may use cookies and similar technologies to support website functionality, understand website usage, and, if enabled, measure or improve advertising performance. You can manage certain cookies through your browser settings. Where required by law, we will provide appropriate notice and choices for nonessential cookies and similar technologies. The technologies actually used on our website may change over time. 7. Data Retention and Security We retain personal information for as long as reasonably necessary to respond to inquiries, facilitate broker connections, operate our services, meet legal obligations, resolve disputes, and enforce our agreements. We use reasonable administrative, technical, and organizational measures designed to protect information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. 8. Your Privacy Rights Depending on your location and applicable law, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information. You may also have rights to object to or restrict certain processing, withdraw consent, or appeal a privacy-related decision. To make a privacy request, contact us using the details below. We may need to verify your identity before processing a request. We will respond in accordance with applicable law. Certain information may need to be retained where legally permitted or required. 9. Third-Party Websites Our website may contain links to third-party websites, including websites operated by independent business brokers. We do not control those websites or their privacy practices. Once you visit a third-party website or engage directly with a broker, that party's own terms and privacy policy may apply. We encourage you to review those policies before providing information. 10. Children's Privacy Our services are intended for adults and business owners and are not directed to children under 18. We do not knowingly collect personal information from children under 18 through our services. If you believe a child has provided personal information, please contact us so we can review the matter. 11. International Visitors Our website may be accessed from different countries, and information may be processed in countries other than the country where you reside. Where required, we will take appropriate steps to handle international transfers in accordance with applicable law. 12. Changes to This Policy We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last Updated" date. Changes will apply from the effective date stated in the updated policy, subject to applicable law. 13. Contact Us For questions about this Privacy Policy or to submit a privacy request, contact: The Exit Key Email: anna@theexitkey.com Website: https://theexitkey.com